EXPLORE PROGRAMS
START TRAINING
- Event-specific ruck, sandbag and strength programming through event weekend
- Back-to-back weekend and night training to prep for 40+ hours on your feet
- Planned taper so you show up fresh
- Direct access to me
- A supportive and positive community of like minded individuals
- Tracking and accountability app to measure progress and stay on track
$125 Monthly
Event:
- GORUCK BRAGG 2027: Heavy, Tough, Basic & Light
- March 12-14, 2027 at Fort Bragg, NC
Training starts today. Start now. Get ahead. Build a foundation.
TRAIN TOGETHER. FINISH TOGETHER.
BRAGG HTBL TRAINING
Built for one weekend: Heavy, Tough, Basic and Light back to back. That is 40+ hours of event time on very little sleep. The program gets your body, feet and mind ready: ruck strength, sandbag work, carries, back-to-back weekends and night work, then a taper so you show up fresh. The Bakery shows up: our athletes make up more than a third of the participants at the events we train for, with a high finish rate.
LEARN MORE
Selection 2028
ruck & events
JBF 1:1
COACHING
JBF custom group
- 5 days a week of expert designed fitness programming
- Direct access to me
- A supportive and positive community of like minded individuals
- Tracking and accountability app to measure progress and stay on track
$125 Monthly
Start Training For:
- BRAGG HTBL (Training starts today)
Start now. Get ahead. Build a foundation.
TRAIN TOGETHER. FINISH TOGETHER.
Why Train with Us?
In 2023, 30% of HTB Finishers trained with The Bakery. Of the 35 Bragg HTB finishers, 15 were ours. At the MOG Mile, 10 of 27 finishers trained with us, and 9 of 39 Recon HTB finishers came from our program.
Ruck & Event TRAINING
Athletes training through Joe Baker Fitness have consistently performed at a high level across a wide range of endurance events. Our community includes GORUCK Selection Finishers, Team Assessment Finishers, Double Heavy Finishers, HTB Finishers, Spartan Ultra Finishers, Marathon Finishers, Triathlon Finishers, and more year after year. These results reflect a proven training system built for durability, resilience, and real world performance, designed for everyday people who choose to do extraordinary things.
CONTACT FOR DETAILS
Selection 2028
Ruck & events
JBF 1:1
COACHING
JBF custom group
GORUCK
Selection
2028
Finishers train early. Everyone else makes excuses.
It’s not too early.
If you’re serious about finishing GORUCK Selection in 2028, your training should already be underway.
Selection isn’t a 12 week prep.
It’s a long term build of strength, durability, and the ability to keep moving under load when you’re tired, wet, cold, and uncertain.
Why Joe Baker Fitness?
This is proven.
3 GORUCK Selection Finishers trained here
Including the 2nd Female Finisher in GORUCK Selection history
This is the level required to finish.
What It Takes
Selection exposes everything.
Heavy sandbag strength under fatigue
Long rucks with increasing load
The ability to recover and keep moving
Mental toughness built through repetition not motivation
Most people start too late.
Most people train the wrong way.
Who This Is For
You’re planning for GORUCK Selection 2028
You understand this is a long term commitment
You’re ready to train year round
You want structure and progression
How You’ll Train
You’ll follow a phased system built for Selection:
Base work to build your engine and durability
Strength and work capacity development
Longer, heavier, more demanding rucks
Event specific training and simulations
What You Get
Weekly programming
Progressive ruck training
Sandbag strength work
Conditioning built for Selection
Ongoing coaching
Access to The Bakery Community through a video texting app
Direct 1 on 1 communication
Bottom Line
Selection will find your weaknesses.
This training removes them before you get there.
2028 starts now.
$175 Monthly
RUCK & EVENTS
JBF 1:1
COACHING
SELECTION 2028
JBF custom group
Discover the perfect plan tailored just for you. Starting your fitness journey can feel overwhelming, but with our JBF Custom Training, it doesn't have to be. This program focuses on what truly matters, helping you improve your fitness and achieve real results for everyday life. Feel better, look better, live better.
LEARN MORE
$215 Monthly
JBF 1:1 COACHING
- 5 days a week of personal customized programming designed to meet to your goals, including ruck training, sandbag training, weight training, and general fitness, with two built-in rest days
- Personal coaching to keep your journey on track
- 1:1 access to me for personalized feedback and support
- Tracking & accountability through our easy-to-use training app
- Membership in The Bakery Community, a supportive network of like-minded individuals
- 5 days a week of personal customized programming designed to meet to your goals, including ruck training, sandbag training, weight training, and general fitness, with two built-in rest days
- Personal coaching to keep your journey on track
- 1:1 access to me for personalized feedback and support
- Tracking & accountability through our easy-to-use training app
- Membership in The Bakery Community, a supportive network of like-minded individuals
Your transformation starts here. Invest in yourself today!
CONTACT FOR DETAILS
RUCK & EVENTS
sELECTION 2028
JBF 1:1
COACHING
JBF CUSTOM GROUP
Custom group training sessions designed for groups of all kinds—tailored to your goals and intensity level, building strength, endurance, and teamwork.
Whatever your group needs, I’ve got you covered. Just ask, and let’s create the perfect training plan together!
Perfect for:
- Sports teams
- Fire & Police Departments
- Team-building opportunities
- Ruck Clubs
